Help educate new moms with Text4Baby

 

Posted on: 4/16/14

Text4baby is the nation’s largest and only free text messaging service that makes it easy for expecting and new moms to receive important health and safety information in Spanish or English.

Hospitals in Oklahoma can play a key role in increasing the enrollment of mothers-to-be and new mothers in this valuable service. To learn more, go to www.text4baby.org.  

Moms and moms-to-be can sign up for the Text4Baby service by texting the word BABY (or BEBE for Spanish) to the number 511411. The program delivers text messages three times per week through pregnancy and during the baby’s first year; personalized to mom’s due date or baby’s birth date, covering a wide range of pregnancy and baby health topics, including: safety, immunizations, nutrition, birth defects prevention, safe sleep, developmental milestones, and more.

Text4baby’s power lies in the network of more than 1,100 outreach partners around the country who are disseminating information to the pregnant women and moms of infants that they reach.

Several targeted tools and resources are available for various partner groups, including those that will be helpful to your hospital as you consider ways to integrate Text4baby promotion in to your processes and outreach efforts.

First, there is a very brief informational video that explains how the service works, how it can be promoted, and the service’s value for patients. There are also a number of targeted tip sheets for specific provider audiences, including health plans, Medicaid agencies, OB/GYNs, pediatricians, and nurses. These tip sheets provide high level information on the service and how providers can incorporate Text4baby into interactions with their patients. There is an Impact Fact Sheet that shares information on data and evaluations that show the service is effective. Additionally, there are free, pre-printed promotional materials that partners can order online and distribute to patients to provide a brief explanation of the service and how to sign up. These materials can also be customized by partner organizations to include their logo as a way to co-brand the materials.

We encourage you to display Text4Baby information and incorporate enrolling your moms in real time by using their cell phones – it’s that easy! 

If your hospital would like to join Text4baby as an official Outreach Partner, please complete the form at http://my.text4baby.org/page/s/formal-partner-sign-up. Benefits to partners include access to the Text4baby logo and Adobe InDesign art files for customization, recognition on the Text4baby website and in select communications, and access to enrollment data by zip code. There is no cost to organizations wishing to partner with Text4baby. For a full list of outreach partners in Oklahoma, go to https://text4baby.org/index.php/about/partners

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