Text4baby is the nation’s largest and only free text
messaging service that makes it easy for expecting and new moms to receive
important health and safety information in Spanish or English.
Hospitals in Oklahoma can play a key role in increasing
the enrollment of mothers-to-be and new mothers in this valuable service. To
learn more, go to www.text4baby.org.
Moms and moms-to-be can sign up for the Text4Baby service
by texting the word BABY (or BEBE for Spanish) to the number 511411. The
program delivers text messages three times per week through pregnancy and
during the baby’s first year; personalized to mom’s due date or baby’s birth
date, covering a wide range of pregnancy and baby health topics, including:
safety, immunizations, nutrition, birth defects prevention, safe sleep,
developmental milestones, and more.
Text4baby’s power lies in the network of more than 1,100
outreach partners around the country who are disseminating information to the
pregnant women and moms of infants that they reach.
Several targeted tools and resources are available for
various partner groups, including those that will be helpful to your hospital
as you consider ways to integrate Text4baby promotion in to your processes and
First, there is a very brief informational video that
explains how the service works, how it can be promoted, and the service’s value
for patients. There are also a number of targeted tip sheets for specific
provider audiences, including health plans,
These tip sheets provide high level information on the service and how providers
can incorporate Text4baby into interactions with their patients. There is an Impact Fact
Sheet that shares information on data and evaluations that show the
service is effective. Additionally, there are free, pre-printed promotional
materials that partners can order online and distribute to patients
to provide a brief explanation of the service and how to sign up. These
materials can also be customized by partner organizations to include their logo
as a way to co-brand the materials.
We encourage you to display Text4Baby information and
incorporate enrolling your moms in real time by using their cell phones – it’s
If your hospital would like to join Text4baby as an
official Outreach Partner, please complete the form at http://my.text4baby.org/page/s/formal-partner-sign-up.
Benefits to partners include access to the Text4baby logo and Adobe InDesign
art files for customization, recognition on the Text4baby website and in select
communications, and access to enrollment data by zip code. There is no cost to
organizations wishing to partner with Text4baby. For a full list of outreach
partners in Oklahoma, go to https://text4baby.org/index.php/about/partners.
Healthcare Staffing Services was developed as a collaborative effort among multiple state hospital associations to meet the temporary staffing needs of member hospitals and health systems.