Free products and services available to COVID-19 frontline heroes

Posted on: 8/28/20

Amid a devastating COVID-19 resurgence, Frontline Impact Project is offering the nation’s health care workers and first responders access to non-PPE donations. Created by The KIND Foundation, Frontline Impact Project has become a primary vehicle through which the business community has shown support for the men and women who are keeping America’s communities healthy. The platform offers institutions a streamlined way to request and receive resources that will lift spirits and boost morale.

Hospitals are encouraged to make requests in whatever quantity they need. Requests as small as 25 items and as large as 30,000 items have been fulfilled. Typically, a hospital asks for one item per employee in one or more categories, including food, beverages, gum/mints, housing, skincare, hygiene, sanitizer, virtual fitness and mental health. Hospitals are also encouraged to make requests outside of the aforementioned categories if they have a need.  

At www.frontlineimpact.org, representatives from frontline institutions can submit requests for resources along with a reference to validate the institution’s legitimacy. After a request has been submitted, Frontline Impact Project matches the requester with a corporate donor(s). The donor(s) then work to deliver the product and/or service directly. While not every request is fulfilled, Frontline Impact Project does all it can to ensure needs are met.  

To date, nearly 60 corporate partners, including KIND, Unilever, Extra Gum, Nestlé, Keurig, Dr Pepper, Justin’s, Hint, Harry’s, RISE Brewing Co., Headspace and Image Skincare, have donated more than 3.6 million products. The platform has made 537 matches across 41 states.

“We are prepared to support the needs of frontline health care workers and first responders no matter how long it takes for this crisis to pass,” says Michael Johnston, president of The KIND Foundation. “Frontline workers’ needs will inevitably change in the days and weeks to come. Our intention is to recruit diverse partners now so that we are poised to meet new and unexpected needs later.”

Visit the Frontline Impact Project website for more information. Direct questions to Jonathan Yates at [email protected].